About Us:
Our Values
Leading the Way
We invested from Jeddah across the promising Kingdom of Saudi Arabia.
For more than decade, we’ve opened new doors to Makkah AL-Mokarammah region and continue to open more – in more on another cities, across more product lines, and in new industry sectors.
We helped our businesses to look further and to reach further – into new markets, new regions, and new opportunities.
Throughout our evolution, our core values have remained unchanged. They underpin who we are as a business and serve as a compass for our actions.
Respect
We pride ourselves on being a responsible business and conduct our business operations with integrity and honesty. We are respectful of all those we work with, from our employees to our partners and to the local communities that we work within.
Improve
We are dedicated to continuous improvement and to consistently challenging ourselves to exceed expectations. We are precise with our actions and passionate about the details that make the difference. With this at the core of our business, we place a strong focus on continuously improving our service to deliver an enhanced experience to everybody we do business with.
Pioneer
We see challenge as an opportunity and always look for new ideas to make a difference. We have retained the visionary and determined outlook of our founder, Hani Hafez, who was dedicated to conscientious growth and the pursuit of positive change. It is this legacy which keeps our business moving forward today, unlocking potential in the region and striving for excellence.
Empower
We understand that businesses have a vital role to play in supporting communities, providing opportunities and enabling local economic growth. We take this responsibility seriously. That’s why one of our main business imperatives has always been to give back to society through our cultural, social, and economic.
+13
years nurturing enterprise and unlocking potential in Saudi Arabia
Our Purpose
"We help people advance their quality of life by unlocking new potential."