About Us:
Our Values
Our Values
Leading the Way
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We invest from Jeddah across the promising Kingdom of Saudi Arabia region and beyond. For decades, we’ve opened new doors to the Makkah AL-Mokaramah region and continue to open more – in more cities, across more product lines, and in new industry sectors.
We’re helping businesses who look further to reach further – into new markets, new homes, and new opportunities. We’re also supporting people who strive for the better, to have better – better means, better lives, and better prospects.
We are determined in our quest for new potential, and we never lose sight of why this matters. we remain dedicated to regional development and mindful of the needs of our fellow citizens.
Throughout our evolution, our core values have remained unchanged. They underpin who we are as a business and serve as a compass for our actions:
Respect
We pride ourselves on being a responsible business and conduct our business operations with integrity and honesty. We are respectful of all those we work with, from our employees to our partners and to the local communities that we work within.
Improve
We are dedicated to continuous improvement and to consistently challenging ourselves to exceed expectations. We are precise with our actions and passionate about the details that make the difference. With this at the core of our business, we place a strong focus on continuously improving our service to deliver an enhanced experience to everybody we do business with.
Pioneer
We see challenge as an opportunity and always look for new ideas to make a difference. We have retained the visionary and determined outlook of our founder, Hani Hafez, who was dedicated to conscientious growth and the pursuit of positive change. It is this legacy which keeps our business moving forward today, unlocking potential in the region and striving for excellence.
Empower
We understand that businesses have a vital role to play in supporting communities, providing opportunities and enabling local economic growth. We take this responsibility seriously. That’s why one of our main business imperatives has always been to give back to society through our cultural, social, and economic.
+13
years nurturing enterprise and unlocking potential in the Saudi Ariba region
Our Purpose
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"We help people advance their quality of life by unlocking new potential."