About Us:
Our Values
Our core values are translated into every aspect of our business.
Integrity:
We trust and can be trusted. Integrity is the guiding principle in our business interactions. It is an unconditional commitment to respect the trust of clients and employees alike. We stand by what we say and take accountability on every decision we make.
Quality:
We always strive for the best. Delivering optimum quality services is a must. We do not aim to meet customers’ expectations. We aim to exceed them.
Human capital: We believe in our team.
Our most valuable asset is our team. We cherish a learning culture and nurture the potential of our employees.
Innovation:
We will always find a way. Our company strives to continuously come up with solutions that create value for customers. We empower employees and embrace innovative developments in all our business processes.
Sustainability:
We respect our environment and community. Our company cares for the environment. Conserving valuable resources is one of our many environment-friendly strategies. Maintaining sustainable operations is also part of our strategy to continue serving our community for many generations to come.
Respect
We pride ourselves on being a responsible business and conduct our business operations with integrity and honesty. We are respectful of all those we work with, from our employees to our partners and to the local communities that we work within.
Improve
We are dedicated to continuous improvement and to consistently challenging ourselves to exceed expectations. We are precise with our actions and passionate about the details that make the difference. With this at the core of our business, we place a strong focus on continuously improving our service to deliver an enhanced experience to everybody we do business with.
Pioneer
We see challenge as an opportunity and always look for new ideas to make a difference. We have retained the visionary and determined outlook of our founder, Hani Hafez, who was dedicated to conscientious growth and the pursuit of positive change. It is this legacy which keeps our business moving forward today, unlocking potential in the region and striving for excellence.
Empower
We understand that businesses have a vital role to play in supporting communities, providing opportunities and enabling local economic growth. We take this responsibility seriously. That’s why one of our main business imperatives has always been to give back to society through our cultural, social, and economic.
+13
years nurturing enterprise and unlocking potential in Saudi Arabia
Our Purpose
"We help people advance their quality of life by unlocking new potential."